Projects
Marketing Plan for Betz Pools
In this project, I created an entire marketing plan for my client Betz Pools. This plan consisted of everything from market research, a website audit, competitor analysis, and a customer persona. The plan also included a 6-month seasonal digital marketing campaign that included a campaign cost analysis. The plan was essentially created as a turn-key solution for Betz's marketing initiatives.
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I worked and lead a team in the implementation of creating the marketing plan from research to campaign design.
Habanero House Integrated Communications Plan & Pitch
This project consisted of creating a multi-integrated communication plan and a pitch. The plan was created as a school project to pitch to a fictional hot sauce company that was entering a market that already had 2 market dominators. The goal was to gain a 2.5% market share within 6 months of campaign implementation. The pitch consisted of different strategies including, YouTube & Instagram ads, influencer promotions, subways ads, samples, and an event that was paired with a well-known not-for-profit.
Digital Designs for PSB Toys Digital Marketing Campaign
This was a fictional digital marketing campaign that I had to create for a company called PSB Toys. The objective was to increase brand awareness for a new line of toys by 10% within 6 months. The campaign focused on earned and owned media which included social media posts, a new logo design, a landing page/ blog and influencers, and SEO. A link to the blog post can be found here:
Communications Designs
Designs were created using Adobe Photoshop, InDesign, and Illustrator. Designs include a fictional product ad for Chanel and a fictional logo design for Coffee Queen.
EMBRACE CHARITY COCKTAIL GALA
My team and I helped to plan and coordinate a charity cocktail gala that raised $12,000 for breast cancer support awareness. My duties included event sponsorship solicitation, volunteer management, social promotions and organizing donations for the charity at the end of the event.
