Resume

Work
Experience

2022 - 2025

Sales Coordinator - Meridian

In this role, I helped to exceed sales targets by over 2 million monthly by effectively processing RFPs and organizing internal/ external communications. I also helped with quotes, commissions, product research, credit checks, relationship management, sales presentations, customer set-up in CRM, sales analytics, and provided sales leads for prospecting.

2016 - 2022

C/S Lease and Finance Administrator - CDLSI

In this role I successfully built a department of 8 people from the ground up. I coordinated communications for c/s and other departments. Lease assignments were processed efficiently decreasing the average onboarding time for new assignees by 60 minutes. I also managed internal communications for department heads by creating presentations, writing bamboo h/r notifications, and creating templates. I was responsible for onboarding, training, and offboarding employees, invoices and maintaining the office budget. I managed customer retention through insurance tracking calls and I coordinated an e-billing system that reduced mailing costs by 1000$ a month.

2015 - 2016

Event Marketing Team Lead - Mosaic

I helped to successfully soft launch the Apple Pay and Toronto Star Touch App campaigns by leading in-field consumer research. I lead consumer activations and engagements for hundreds of people for the Toronto Star Touch App resulting in a deeper understanding of the consumers’ user journey. I also coordinated event execution for Toronto Auto Show, Canada Blooms, One-of-a-Kind Show, Toronto Sportsmen’s Show, Raptors, and Leafs Games by supervising the event, brand ambassadors, and contests.

2013 - 2014

Marketing Assist. Castool

I coordinated tradeshows, promotional materials, and employee incentive events.

I improved communication for the marketing team, by acting as a liaison for graphic design and marketing manager for all event and promotional materials. I managed designs for promotions, trade show booth layout, and event registrations. I also analyzed sales reports by identifying gaps in revenue and entered sales data into Sage.

Education

2021 - 2022

Sheridan College | Post-Graduate Marketing Management

In this program, I built a full fledged marketing plan for Betz Pools. I learned to create content, draft communications plans, digital marketing, sales, and analyze campaign and revenue flow.

2013 - 2014

Humber College | Post-Graduate Event Management

I had the opportunity to plan and promote 3 full-scale events, an environmental conference, a gala, and a lunch-in. My team successfully raised over $12,000 for Breast Cancer Awareness.

2008-2012

Brock University | Honours Bachelor Degree Visual Arts, Minor in Curatorial Studies

I wrote an honours thesis on the passing of time and the idealized image and created an accompanying body of work. I coordinated and promoted multiple artist exhibitions, wrote artist/ curatorial statements at Rodman Hall.

Skills
& Expertise

SEO, SEM, and CRMs, social media promotion, basic graphic design, content creation, design theory, and creative writing

Marketing analytics, market research, segmentation and marketing communications plans, event marketing and coordination, working with executives, administration, and brand ambassadorship

Microsoft Office Suite, Adobe Photoshop, Illustrator, InDesign, video editing software, HubSpot, Facebook, Instagram, Twitter, Environics, and PiinPoint

Fundraising, solicitation, prospecting, and development of proposals

Organization, time management, communication, relationship building, multitasking, team work, ability to work independently, and project management